Privacy Policy
This Privacy Policy applies to all websites managed by Whitestone Capital (collectively, the “Site”), operated by Fortiva Residential / Whitestone Capital and its subsidiaries for their properties (referred to herein as “Fortiva Residential,” “we,” “us,” or “our”) and covers information, products, and services offered by Fortiva Residential in the state of Florida. This Privacy Policy does not alter any existing written agreements between you and Fortiva Residential or Whitestone Capital.
While this Privacy Policy is also made available to employees, job applicants, contractors, or similar individuals to the extent they use our Site, it is not a comprehensive statement of our data practices for those groups and may not fully apply. For questions, please refer to the “Contact Information” section at the end of this policy.
Fortiva Residential recognizes the importance of protecting the privacy of individual-specific information collected from and about our website users (referred to as "customers," "you," or "your" in this Privacy Policy). Fortiva Residential may collect a variety of personally identifiable information from customers, including information about customers and their spouses, domestic partners, dependents, family members and apartment occupants such as name, mailing address, email address, telephone number, Social Security/national insurance number, and other background information described in this document, depending on the specific service being provided.
“Personal information,” as it is used in this policy, includes information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device. This Privacy Policy describes what Personal Information we gather and how we use it. In some instances, and in particular if you are asked to submit registration details through this Site, you may be requested to agree to additional terms regarding our use of your Personal Information, and those additional terms will apply in that context.
This Privacy Policy constitutes an integral part of our Site Terms of Use and is subject to the provisions thereof, including with respect to Limitation of Liability and governing law. We encourage you to read this Privacy Policy before you send or share Personal Information with us or use our Site and to read it again when you return to it.
You acknowledge that this Privacy Policy is part of the FortivaResidential.com and all associated websites’ Terms of Use, and by accessing or using this Site you agree to be bound by all of its terms and conditions. If you do not agree to these terms and conditions, please do not use this Site(s). We reserve the right to change this Privacy Policy at any time. Such changes shall be effective immediately upon notice thereof. You acknowledge and agree that it is your responsibility to maintain a valid email address if you are a registered user, review this Site and this Privacy Policy periodically, and to be aware of any modifications. Your continued use of this Site after such modifications will constitute your: (a) acknowledgement of the modified Privacy Policy and (b) agreement to abide and be bound by the modified Privacy Policy.
What personal information does Fortiva Residential Collect?
We collect Personal Information from our Site in order to provide you with information on Fortiva Residential experiences in which you have expressed interest, to provide you with information on other similar experiences we believe will be of interest to you, and to better understand how we can help prospective clients, residents, and employees.
We also collect Personal Information for the purposes of administering certain services to residents and/or applicants, which may include, but not be limited to, services necessary or appropriate to complete any transaction, delivery, or provision of products and services, among other services that Fortiva Residential may offer or provide from time to time (“Company Services”).
The type of Personal Information we collect depends on the product or service you are interested in. This may include, for prospective residents or job applicants: name, address, date of birth, email, occupation, employment details, phone number, educational background, Social Security/national insurance number, payment card information, and/or financial account information.
Within the past twelve months, we have collected the following categories of Personal Information from consumers:
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Identifiers (e.g., name, address, email address, SSN);
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Protected legal classification characteristics (e.g., age, race, sex, citizenship, marital status);
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Commercial information (e.g., purchases and purchase history);
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Internet activity (e.g., browsing history, interaction with website);
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Geolocation data;
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Sensory data (e.g., audio, electronic, visual);
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Employment and education information;
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Inferences about preferences (e.g., cookies).
If you become a resident at a community managed by Fortiva Residential or Whitestone Capital, you may be required to provide debit or credit card information for rent or service payments. These services are often carried out in partnership with third-party providers whose privacy policies govern their use of your information.
Sources of Personal Information
We collect Personal Information directly from:
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You (e.g., when you complete forms, use services, or communicate with us);
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Your activity on our Site (e.g., through IP addresses or cookies);
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Third parties (e.g., credit agencies, background check providers, social networks, public databases, and joint marketing partners).
Use of Collected Information
Fortiva Residential may use or disclose collected Personal Information for purposes such as:
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Fulfilling service requests and transactions;
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Providing alerts or promotional emails;
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Processing payments or employment applications;
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Verifying submitted information;
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Improving website and service functionality;
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Legal compliance and fraud prevention;
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Communicating updates or notices.
We do not use the information for purposes materially different from what is described here without notice and consent.
Information Disclosure
We do not sell or share your Personal Information unless:
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You give explicit permission;
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It's shared with affiliated entities or investors;
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It's shared with service providers under contractual obligations;
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Required by law or court order;
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Needed to protect rights or safety;
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For internal use, such as security or fraud prevention.
Third-Party Sites
This Site may link to external third-party sites. Fortiva Residential is not responsible for their content or privacy practices. Use these at your own discretion.
Email Consent and Opt-Out
By providing information, you consent to receive email communications from us. You may opt out of future marketing emails, but operational and emergency communications for residents may still be required. Opt-out must also be done separately for affiliated community sites or third-party platforms.
Children's Privacy
We do not knowingly collect information from children under 13. If we discover such data has been collected without parental consent, it will be deleted in accordance with applicable laws.
User Rights
You may request access to your data, correct inaccuracies, or request deletion. Contact us using the details provided on the site to exercise your privacy rights.
Data Security
Fortiva Residential uses appropriate technical and organizational measures to safeguard Personal Information, but we cannot guarantee 100% security due to the nature of online data transmission.
Changes to this Policy
We may update this Privacy Policy. Any changes will be reflected at the top of this page and, where appropriate, emailed. Continued use of our Site indicates acceptance of the updated terms.
Acceptance of Terms
By using our Site or submitting information, you agree to this Privacy Policy. If you disagree with any of its terms, you should not use our services.
For full details on how we handle your data, please visit the Privacy Policy on our website. You can view it at fortivaresidential.com. Accessing the web version ensures you see the most up-to-date and complete information.